I had the pleasure of working at DDB both before and after it joined with Adam and Eve. I’m a big fan of the agency, and the work of its creative directors Ben Tollett and Emer Stamp really informed what I wanted to do as copywriter.

This concept was used by John Lewis for both its A/W and S/S fashion campaigns. The line (not really legible on my repro) is ‘Autumn. Now in.’

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This was our attempt to do a Save the Children ad, without showing the cliche photo.

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This was a tactical ad for VW.

 

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Key detail …

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We did this to emphasise the craft that goes into Tropicana. These were newspaper ads, but they also put them on the cartons, for a couple of years actually.

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How do you get people to notice a weird URL?

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Still fond of these, which never ran.

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