I was at W+K London for about 3 years, first as a freelancer, then as the lead writer on the Guardian. I worked on this Lurpak campaign with Sophie Bodoh and Ben Everitt.
This execution was on 48 sheets all around London.
Interestingly, this poster ‘Salvation’ which was part of the next year’s campaign, and which we didn’t work on, was a multi-award winner and one of Campaign’s top posters of the decade.
I’m just saying it’s interesting.
The Guardian was also a very interesting account to work on. This was a campaign we produced for their new year content.
These were the special offer ads, I’m still proud of these headlines.
In the paper it looked like this. The illustrations are by Anthony Burrill.
There was even some TV.
Sometimes we did one-offs. I always liked this one (although my favourite execution was a snake on a ladder).
We also had them start this competition. Which seems obvious now, but this was in 2011 remember.
I also worked on this campaign for their podcasts with another great illustrator, James Dawe.
And we did this one with Olly Moss, before he was famous yeah?
We also did some fun radio. I spent many happy hours persuading Nigel Slater to say the word ‘pudding’ over and over.
Here some nice Honda press ads I wrote …